LAURIE SMITH
CREATIVE DIRECTION
WRITING / FILM
Send It Your Way
Big names. Good stories. A sense of humour.
More of the workSelected work
01 — FILM & CAMPAIGNSLondon, UK
Currently at Sky Media
A creative head.
A director’s eye.
Laurie Smith is a creative leader, writer and director whose work spans sport, entertainment and brand storytelling.
A former Head of Creative at ITV, he brings an instinct for comedy and a natural touch with talent to films, campaigns and channel identities. His work has put Frank Lampard into an office induction, Michael Owen into the commentary box and Tyson Fury into a very different kind of toy advert.
From major broadcasters to Adidas and Royal Mail, the common thread is a clear idea, a human story and the craft to make it land.
Recognition
03 — AWARD-WINNING WORKGood work.
Well received.
Promax Golds. Cannes Lions recognition. A Grand Prix for the ITV rebrand.
Selected honours for the projects and creative teams Laurie has been part of.
Selected project honours from published award records. The full career tally is still to be confirmed. ITV rebrand honours recognise the wider ITV Creative / Rudd Studios team; Laurie is credited as a senior creative.
Credits & sources
Film credits and original videos: Laurie Smith’s Vimeo portfolio. Individual credits also appear alongside each film.
Award records: Promax UK 2013, 2014, 2015, 2017, 2018 and 2020.
ITV rebrand credits and honours: Jason Ford’s project record. Career background: Curate Films, Little Black Book and LinkedIn.